Fix Suspended Google Merchant Account

When you receive that dreaded email:
“Your Google Merchant Center account has been suspended…”
—it feels like your entire marketing funnel has come to a screeching halt.

Whether you’re a dropshipper, ecommerce store owner, or agency managing client accounts, a suspended Google Merchant account can mean lost revenue, declining ROAS, and a broken trust in your brand’s reliability.

But don’t panic. You’re not alone—and more importantly, this can be fixed.

In this blog, we’ll walk you through the key reasons why accounts get suspended and what you should start doing immediately to resolve it.
We’ll also tell you how you can access the complete step-by-step resolution guide—a downloadable eBook prepared by Growth Vyapari that has already helped hundreds get their accounts reinstated.

Why Google Merchant Accounts Get Suspended

Before you fix the problem, you need to understand it.
Google is extremely particular when it comes to user experience and policy compliance.

Here are some of the most common reasons for account suspension:

1. Misrepresentation of Self or Product

This is the number one reason for account suspensions. If Google finds that your site is misleading in any way—product availability, prices, shipping timelines, refund policies—they will flag it.

Example: You advertise “free shipping” in ads, but charge for it at checkout.

2. Website Violations

A poor-quality website or one that lacks essential pages like Return Policy, Privacy Policy, Terms & Conditions, or proper contact information often leads to a red flag.

3. Insufficient Payment or Checkout Info

If your checkout process is broken, slow, or lacks secure payment information (like SSL or accepted payment methods), it’s a compliance issue.

4. Inaccurate Product Data

Your product feed must match your site 100%. That means no outdated prices, missing images, or broken links.

5. Restricted or Prohibited Products

Selling items that violate Google’s product guidelines (such as counterfeit goods, medical products, etc.) is an immediate cause for rejection or suspension.

The First Thing to Do: Don’t Rush an Appeal

Many sellers panic and submit an appeal without fixing the actual issue. This can hurt your chances permanently.

Here’s what you should do instead:

• Pause your campaigns to avoid unnecessary disapprovals.
• Review your suspension notice carefully—look for the exact violation (it’s usually vague but gives you a clue).
• Audit your entire website and product feed from Google’s perspective.

💡 Want a structured checklist to audit everything the right way?

➡️ Download Our Free eBook

It includes:

• Policy-by-policy breakdown
• A complete remediation checklist

Essential Fixes Before You Submit a Reconsideration

Here are some non-negotiable fixes you should make to your website and Google Merchant Center:

1. Fix Website Content & Structure

Ensure your site includes:

• Return & Refund Policy (visible and clear)
• Shipping Info (timelines, charges, providers)
• Contact Info (phone number, email, address)
• Secure Payment (SSL): HTTPS must be enabled
• About Us Page that builds trust
• Social Media Links, if possible

Also, remove:

• Fake reviews
• Unrealistic discounts
• Out-of-stock products

2. Optimize Product Feed for Compliance

Go to your Google Merchant Center → Diagnostics and check for:

• Missing GTIN/MPN
• Broken image links
• Inconsistent pricing or availability
• Products with vague or misleading titles

Use tools like Feed Rules or plugins like CTX Feed or Simprosys to sync your data properly.

3. Add Trust Signals

Your store needs to feel real and trustworthy.

• Use payment icons (Visa, Mastercard, UPI)
• Add customer testimonials
• Display trust badges (SSL secure, money-back guarantee)
• Enable live chat or clear customer support options

These may not be policy violations per se, but they absolutely help with manual reviews.

What Happens If You Submit Appeal Without Fixing Everything?

Let’s be blunt: Google doesn’t give you unlimited chances.

Multiple rejected appeals can:

• Result in permanent suspension
• Make future account setups impossible (they track IP, domains, emails, billing profiles)
• Flag your Gmail & ad accounts

That’s why Growth Vyapari’s in-depth guide is more than just an eBook—it’s your roadmap to reinstatement.
We’ve documented exact steps that worked for dozens of real businesses.

What We Cover in the Full eBook (Download Link Below)

Here’s a quick peek into what you’ll get inside the guide:

✅ What You’ll Learn: