Isara

Isara is a premium Indian women’s western‑wear brand founded by designer Sunanta Madaan, offering affordable, inclusive, fashion‑forward outfits—dresses, tops, co‑ord sets—crafted with quality fabrics, flattering fits, and timeless elegance.

Challenge

Isara wanted to boost engagement and drive meaningful interaction on Instagram but was struggling to get organic traction despite quality content and a strong visual identity.

Solution

To boost interaction and community participation, we conceptualized and designed a gamified Giveaway Post centered around a creative "screenshot challenge." The post encouraged users to take a perfect screenshot of an outfit transition, drop a "Done" in comments, and DM the screenshot — increasing both engagement and direct messages. We backed the giveaway with a 7-day Instagram ad campaign to build momentum and ensure initial reach. The ad was optimized for engagement and profile visits, followed by 20 days of organic traction. The reel format was intentionally chosen to maximize interaction, shares, and time spent on the post.

Results

The campaign delivered outstanding results. In total, the reel crossed 346,000+ views, 261,000+ reach, and over 1,800 interactions including 1,092 comments, making it one of Isara’s most engaging pieces of content to date. The post alone brought in 8,614 profile visits at a cost per profile visit of just ₹0.19. All of this was achieved with a spend of ₹1,599 over 7 days. The campaign’s gamified nature encouraged comments, shares, and DMs — building real-time connections with the audience. The remaining 20 days saw steady organic performance, thanks to the initial ad push and comment-based virality. A perfect example of low-budget, high-impact execution!

From The Client

"We wanted more engagement on Instagram but didn’t know what would work. Growth Vyapari designed a fun and interactive giveaway that went viral! Our reel got thousands of views, comments, and profile visits — all within a very small budget. The results were beyond expectations. Super happy with the creativity, strategy, and execution!"